A few years ago trying to get a church or religious institution to take the internet or social media seriously was uphill work. Many took the view that it was something the Church didn’t need to bother with or could safely leave in the hands of a few eccentrics who liked messing about with computers. There were exceptions. Early adopters of podcasting, for example, were frequently fired with evangelistic zeal. Most of us can probably also remember some rather inept YouTube videos with similar messages. It wasn’t so much the Word that drove the technology as the technology that drove the Word. To members of the mainstream Churches, it was all slightly shady. Now, religious nerdism has become respectable. The resources available online have multiplied, many of them excellent (e.g. those provided by Premier), and conferences on Christian engagement in the media are two a penny.
The question no one seems to be asking is, to what purpose? Our stated purpose, that we want to proclaim Christ online, is not always the real driver. Sometimes when I look at Twitter I am made uneasy by the number of Christian pastors and teachers who use it as a form of self-advertisement and wonder whether it is becoming also a form of self-advancement. Facebook and Pinterest tend to be light-hearted by their very nature, but just occasionally I look at a day’s religious offerings and the word ‘drivel’ comes to mind. When everyone has a voice, it can be difficult to hear what is worth listening to.
These somewhat negative thoughts may be attributable to incessant rain or dyspepsia or something, but I am working on a relaunch of our own websites and doing so has made me think again about what we are trying to achieve. Our online engagement began when we sat down as a community and prayed about how to interpret the teaching of St Benedict on hospitality. I have an inkling that it is that more receptive model that will ultimately prove the most fruitful. It is not exhortation but experience that draws people to Christ. The challenge is how to create an opportunity for that to happen online.