This post is a little experiment. If you look at the attached presentation, do you come away with a clear idea of what we are asking/offering? Can you suggest any improvements? Please click on the link to see the slideshow (I have failed to install a suitable player on the page — something else to work on!)
In the meantime, I am starting a campaign to say things simply. This past week-end my blood-pressure has been raised by the number of instances of gobbledegook occurring in ‘official communications’ and even private conversation. Surely, we can say what we mean simply; or is the problem that we are not too sure what we do mean?